What feelings do you want your online presence to evoke? (e.g.: warmth, friendliness, reassurance, alive, energetic, comfort, or excitement. Sample brand attributes might include caring, honesty, humor, professionalism, intelligence, technological savvy, trendiness, sophistication, reliability, and/or trustworthiness)
What feelings do you NEVER want your brand to evoke? (e.g.: urgency, dependance, scarcity, unworthiness, unhealthy, overwhelm, lacking, inequality, jealousy, oppression, dominance, etc)