Soul Co.

Project Deliverables:

  • Strategic Brand Discovery
  • Identity Design
  • Visual Brand Asset Design
  • Brand Guidelines Development
  • Website Design + Development
  • Lead Magnet Design
  • Social Media Strategy + Design
  • Email List Strategy + Design
  • Campaign Development
  • Product Packaging Design
  • Marketing Collateral Design
  • Quality Assurance

An Inspired and Enhanced way of living

In one of my most exciting projects of 2016, I had the honour of working with a team of women to create Soul Co. The brand is all about living an inspired and enhanced life and creates products to support that.

When we first began the project, the owner was still in product development mode and needed branding, digital strategy, website, brand assets including icons, letterhead, postcards, stickers, package design, and more.

After thorough brand discovery + development, I feel we have create a solid brand that not only articulates the brand message with precision, it also speaks directly to Soul Co.’s target market, aptly named, SOULies.

Less than two months after launch, the Soul Co. brand is thriving with over 20 Ambassadors and hundreds of #SoulCoLife user generated content.

Branding product design | Jamie Leigh
Branding product design | Jamie Leigh

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