Soul Craft™

Project Deliverables:

  • Strategic Brand Discovery
  • Identity Design
  • Visual Brand Asset Design
  • Brand Guidelines Development
  • Website Design + Development
  • Lead Magnet Design
  • Social Media Strategy + Design
  • Email List Strategy + Design
  • Marketing Collateral Design
  • Quality Assurance

It’s a method, a philosophy, a modern way of living.

In 2017 I had the honour of working with a long-time client, Carmen Marshall, on the re-development of her personal brand.

Carmen is a fierce advocate for women seeking clarity, growth, abundance, freedom, love, accomplishment, ease, confidence, purpose, prosperity, and even a little magic in their lives for the past twenty years. She helps women from around the world design an intentional life that feels good for them to live—while making abundant, soulful money that feels good to make.

Carmen runs an online empire of businesses (6, to be exact) so she had not had the time to re-brand or redesign her website since 2008. Can you tell how excited I was to start this project?

As soon as we started this project both Carmen and I gave it everything we had; digging deep to craft the brand message, look, and feel that was a true reflection of what Carmen had crafted over the years. We intentionally investigated and created brand’s vibe, goals, strategy, and people until it was perfect. Soul Craft™ was born.

The result is a super individually luxe yet minimalist brand with on-point visuals and a fully responsive, custom designed and developed WordPress theme that integrates Ontraport so that Carmen can sell retreats, eBooks, and coaching, allow clients to sign up for dance classes, and even connects seamlessly with her other businesses. We’ve even built a quiz lead magnet with slick nurture sequences so that Carmen’s messages are sent to the right people, at the right time.

Branding product design | Jamie Leigh

“I am so in love with our branding! Thank you so much Jamie it is so beautiful!
Websites are such a reflection of our soul + spirit and how we want to help people. Your design has so captured EXACTLY what I want our people to feel when they come to the site.
You are someone who goes above and beyond, has work ethic and INTEGRITY. You’ve made my business life 1000% better, more aligned, and less stressful in so many ways.”

– Carmen Marshall, Soul Craft™

Is your business wearing a one-size-fits-all website that needs a more custom approach?

If you’re ready to ditch the generic templates and rock a site that’s as unique as you are, enter your name and email below to download my Getting Started Guide and learn more about my Signature Design Service: