Signature Design Project Planner

Thank you for taking the time to complete your project plan. After you submit your responses you’ll be invited to schedule a free 30-minute Zoom date so we can get to know each other better.

If we decide we’re the right fit, I’ll send you our contract and you’ll return it, signed, with your 25% down payment to seal the deal.

The Essentials

Your Name*

First Last

Your Best Email*

Mailing Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Your Project Details

What do you have in mind for this project?*

Branding

Website

Branding + website

Website + digital strategy

Branding, website + digital strategy

What is motivating you or enabling you to do this project right now?

What is your anticipated project completion date?*

Please note that my Signature Projects range from 8-13 weeks in length and I typically have a 4 month wait list.

DD slash MM slash YYYY

What is driving this project completion date?*

What is your budget?*

$6,000

$9,000

$14,000+

How many pages will you have on your website?

If you don't know or haven't started working with a copywriter, please give your best guess. Think not only about forward-facing pages (Home, About, Contact, etc) but also landing, confirmation, members-only pages, etc. If this is overwhelming, no worries! We will go deeper into this in our strategy sessions.

Do you have content written for every page of your website?*

Whether you hire a professional writer or not, this will probably be the most time-intensive process. Please be patient and allow for double the time that you expect for the writing to take so that our project is not delayed. If you are working with a copywriter, I would be so happy to coordinate with them!

Yes

When do you expect to have your content completed?

MM slash DD slash YYYY

Do you have images ready for your website?*

Yes

When do you expect to have your images ready?

MM slash DD slash YYYY

How do you want your website fit into your organizational model?

How do you want your website fit into the work that you put out into the world, the results that you’re creating for your customers and clients, and the outcomes that you are facilitating for folks? How will the website impact the way you deliver those outcomes—the actual products, services, programs that you are putting together?

What are the top three (and most important) things you want people to do on your website?

What are the functions your website must have?

i.e. Mailing list, ecommerce, membership, etc - for each be as specific as possible how you see them working.

About Your Organization

What is the name of your organization?

What is your organization's purpose or mission?

What is your business model and/or the structure of your organization?

Who do you serve?

Think about a real living-and-breathing person who you most love working with, is most ready to work with you, will most benefit from what you have to offer right now, and has done the most good with the work you’ve done together.

Why do you do what you do?

Are your services primarily online, offline, or both?

About Your Existing Assets

Do you currently have a website?*

Yes

What is the URL(s)?

Please enter all of the website addresses that you currently operate in association with your business, organization, or personal brand. Ex: https://jamieleigh.com

Is this a redesign of something that exists or designing something new?

Please be as specific as possible about any existing brand assets. Ex: do you have a set brand story, personality, positioning, voice + tone, mission, values, colours, logo, fonts, and/or anything else that you must retain?

What elements of your current website do you love? What is working?

What aspects of your current site do you dislike? What is unsuccessful and why do you think that is?

About the Future

Finally, tell me all about how you see our work together adding the most value to your organization.

What are your top three goals of this project, in order of importance?

How will you know if these results are met?

What are you worried about? What do you imagine going wrong?

Anything else you'd like to share with me?

Name

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