Your organization is one-of-a-kind. Your online presence should be, too.
When we work together you’ll experience my devotion to see YOU and to translate your vision into a solid online brand. There is no one platform or software that does everything you want it to do, so I build custom solutions for you (with WordPress as our foundation).
Here’s what you can expect from our work together:
Feel seen and deeply understood
Discover clarity for your brand values and vision
Technology is a powerful tool for your vision
Automation is a beautiful thing.
My secret sauce is saving you time and increasing your revenue through automated online systems. And if you’re worried about losing that personal touch? I build automated systems that centre user experience, elevate brand values, and never feel robotic.
An educator spent over eight hours each month manually processing credit cards, managing registrations, and sending invoices to her students. I designed values-based automated systems where her students can apply for courses, enrol in workshops, and register for events online. Now those eight hours every month, she spends training a generation of leaders.
As an innovative and established pillar of food security in their small town, this Community Food Hub had no website or way of accepting credit card donations. I built them an accessible website with a secure online donation system that increased their revenue by over $40,000.
An Executive Director came to me frustrated by the lack of revenue; the organization felt like they were constantly spinning their wheels trying to find new donors. I developed a custom donor journey and automated system that nurtures their existing one-time donors to become monthly donors, increasing their predictable and reliable revenue stream by over 25%.
Our co-creation experience will be powerful, thorough, and super fun. My process is not just a means to an end—I engineered it to elicit clarity and results. At project sign-off you’ll own a digital home that accurately reflects your impact and the journey you take people on with your work.
Once you read my Getting Started Guide and complete your project planner, we’ll meet to get to know each other and see if we’re a good fit. If the answer is yes, I’ll send you a custom proposal and contract. After you sign on the dotted line, you’ll pay your deposit to seal the deal.
We meet for a 30-minute project onboarding session. You join our private project management board, complete your brand discovery worksheet, pin inspiration on our shared Pinterest board, and gather all your existing credentials, content, and visual resources.
Through video strategy sessions and my independent research, I get to know all about you, your organizational model, your industry, and your audience. We explore how strategy and design can align your branding to speak clearly to your people. I ask thoughtful questions to reveal your values, goals, and positioning, then explore your brand’s look, feel, and experience.
I create a brand distillation document and mood board to guide us creatively based on research. Next I present two distinct visual brand concepts and we discuss how they align with your goals. I offer two rounds of revisions and you’ll walk away with a logo suite and a set of brand guidelines that includes your brand values, customer profile, target conversations, colours, fonts, and more. Your new visual identity is put to work as I design your comprehensive website layouts.
Your fabulous design transforms into a living, breathing, online presence. I translate it into solid digital home that includes some or all of these deliverables: WordPress website, online course delivery, membership site, event registration, social media graphics, strategic plan, email marketing strategy, print asset design, product and packaging design, and/or PDF resources. Deliverables are customized on a per-project basis and outlined in your proposal.
We collaborate on comprehensive quality assurance and testing so that your website is impeccable before you present it to the world. I provide video training and documentation so that you can take care of your website, because I believe in true ownership. You’ll have everything you need to manage and maintain your website so you feel confident after our project ends!