As an entrepreneur in the Health and Wellness Industry, Linda Bourdelaise is a speaker, owner of a health + business coaching practice, and coach to IIN students from all over the world. Yet she didn’t have a website that she could call her own or be proud to send clients to. We worked together and built a custom digital strategy along with comprehensive brand guidelines that harmonizes her offerings and speaks directly to Linda’s most valued customers.
This mood board was one of the first steps in dreaming, designing + planning Linda’s online digital strategy. It is the visual representation and result of our inquiry week together and the foundation for all of the design decisions that we made for her brand. And I love it.