Care Matters, Inc.
Project Deliverables:
- Strategic Brand Discovery
- Identity Design
- Visual Brand Asset Design
- Brand Guidelines Development
- Website Design + Development
- Quiz Development + Design
- Social Media Design
- Email List Strategy + Design
- Learning Platform Design
- Quality Assurance
Connect people impacted by diabetes worldwide
The resulting brand look and feel is elegant, abundant, and educational while still being accessible. It was important that the look and feel would support a motivating, nurturing, and encouraging environment without being pushy, preachy, overwhelming, or boring. Care Matters, Inc serves highly intelligent, successful folks who have been told all their lives that they must deprive themselves of pleasure. We were here to tell them that they can THRIVE and learn to enjoy life while protecting themselves from diabetes.
I had to create the solution based on very, very specific requirements. I did extensive research to find out the best membership, community, and data collection plugins. In the end, I created a slick system that is fully automated from when a potential program participant first visits the website all the way through to the reporting process to the CDC. Learn more about the project here.
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