Care Matters, Inc.

Project Deliverables:

  • Strategic Brand Discovery
  • Identity Design
  • Visual Brand Asset Design
  • Brand Guidelines Development
  • Website Design + Development
  • Quiz Development + Design
  • Social Media Design
  • Email List Strategy + Design
  • Learning Platform Design
  • Quality Assurance

Connect people impacted by diabetes worldwide

Care Matters, Inc. is a nonprofit that provides free education to people affected by diabetes worldwide. The founder, Dr. Cori Cooper, had a dream to start this nonprofit since she was a little girl—and she needed a website that matched her desire to teach diabetes prevention education online and reach people worldwide.

The resulting brand look and feel is elegant, abundant, and educational while still being accessible. It was important that the look and feel would support a motivating, nurturing, and encouraging environment without being pushy, preachy, overwhelming, or boring. Care Matters, Inc serves highly intelligent, successful folks who have been told all their lives that they must deprive themselves of pleasure. We were here to tell them that they can THRIVE and learn to enjoy life while protecting themselves from diabetes.

We also had some specific guidelines to follow in reporting to the CDC that I took into consideration when designing and developing the site. Care Matters, Inc. pre-diabetes education program is in partnership with the CDC, so they have strict guidelines for who can be eligible for the program, what the program content is, how long the program must be, and how Care Matters Inc reports back to them.

I had to create the solution based on very, very specific requirements. I did extensive research to find out the best membership, community, and data collection plugins. In the end, I created a slick system that is fully automated from when a potential program participant first visits the website all the way through to the reporting process to the CDC. Learn more about the project here.

Branding website design | Jamie Leigh
Branding website design | Jamie Leigh

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