GAATW Canada

Project Deliverables:

Global Alliance Against Traffic in Women Canada

  • Strategic Brand Discovery
  • Logo + Identity Design
  • Brand Strategy
  • Visual Brand Asset Design
  • Brand Guidelines
  • Website Design + Development
  • Library custom post type development
  • SEO + Website Analytics

Since 1996, GAATW Canada has addressed trafficking issues and networked with women’s, 2SLGBTQAI+, sex work, and labour organizations locally and globally.

GAATW Canada is a member organization of GAATW, an alliance of over 105 non-governmental organizations worldwide, which include women’s rights, human rights, migrant rights, and anti-trafficking organizations, as well as self-organized groups of migrant workers, domestic workers, sex workers, and survivors of human trafficking.

When GAATW came to me they had over 20 years of research and advocacy materials but no brand strategy, identity, or web presence.

They wanted a brand that would not only reflect the vision of the organization but also let potential funders and other stakeholders know who they are and what they do.

Before we touched design, we spent a session figuring out exactly who they were selling to, and that clarity changed everything. Now the organization has a strategic vision, audience clarity, and the guidelines to support their work.

It was such an honour to work with their dedicated team of board members comprised of academics, leaders, and experts in their industry.

GAATW brand strategy and logo design in an iPad mockup
GAATW brand strategy and design in a 40 brand guideline book

“A funder recently came across GAATW Canada through our website and reached out to invite us to submit a proposal for $25,000! Through the website, they could quickly see that our organization stands apart in our field.

The website is often the first way potential funders, partners, and others encounter our work. The care you put into making the site clear, professional, and reflective of who we are really does have an impact, even when you don’t always get to see the results directly. This is a tangible example of your work helping to open a door for GAATW Canada.

Thanks again for all that you do for us.”

–Alison Clancey, National Director, GAATW Canada

Alison Clancey - GAATW Canada
GAATW brand strategy and logo design in an iPad and iPhone mockup
GAATW brand strategy, logo, and website design

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