Gender Equity Learning + Knowledge Exchange
- Strategic Brand Discovery + Design
- Brand Guidelines Development
- Website Design + Development
- Filterable Resource Library Strategy + Development
- Fundraising Strategy + Communications Design
- SEO & Website Analytics
- Social Media Design
A bold online brand experience that advances gender equity.
A province-wide effort to mobilize community-based experiences and evidence-informed resources from an intersectional, anti-oppressive, feminist and critical race theory, analysis, and practice, they needed everything from branding to a digital presence that would serve as a hub from where they could gather and share community-based knowledge and intersectional learning.
All of the brand assets are contained in a 27-page brand style guide that covers audience, archetypes, attributes, logomark suite, colours, and typography along with patterns and real-world examples to help the Gender Equity Learning and Knowledge Exchange team keep brand consistency as the campaign rolls out.
“Excellent branding and design Jamie! The colours and shapes are powerful. I think the Gender Equity Learning and Knowledge Exchange’s brand and website is very accurate with what we want to do.”
–Rosa Elena, Gender Equity Learning and Knowledge Exchange
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