Ironwood Yoga Studios

Project Deliverables:

  • Strategic Brand Discovery
  • Identity Design
  • Visual Brand Asset Design
  • Brand Guidelines Development
  • Website Design + Development
  • Email List Design
  • Mind/Body Integration
  • Marketing Collateral Design
  • Quality Assurance

Sanctuary for Creative Souls and Unruly Minds

Ironwood Yoga Studios is one-of-a-kind. When owner Leah Bosworth approached me to design the branding and website for her brand new studio, I was ecstatic!

Ironwood has an affinity for natural, raw materials such as wood, which represents utility, practicality, imperfect beauty, endurance, fire, heat, energy, and steel & stone in particular which represent the natural integration of organic materials, connection to earth, raw and imperfect beauty. Ironwood is also very nurturing, community-centred, and inclusive while being drawn to the grit, strength, diversity, intrigue, and excitement of New York city.

Branding was fun to say the least!

We worked tirelessly at crafting the brand message, look, and feel that was a true reflection of Ironwood Yoga Studios. That meant looking at the brand’s vibe, goals, strategy, and people from many different angles. For example, Leah sent me a playlist that she created for an Ironwood Yoga class. It was a perfect addition to the brand discovery process!

The result is a super unique brand with on-point visuals and a fully responsive, custom designed and developed WordPress theme that integrates Mind/Body so that Leah can sell classes and packages, allow clients to sign up for classes, view the yoga schedule on-the go, and even get directions to the studio on their mobile phone.

Branding graphic design | Jamie Leigh

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