Ironwood Yoga Studios

Project Deliverables:

  • Strategic Brand Discovery
  • Identity Design
  • Visual Brand Asset Design
  • Brand Guidelines Development
  • Website Design + Development
  • Email List Design
  • Membership site Design + Development
  • Marketing Collateral Design
  • Quality Assurance

Sanctuary for Creative Souls and Unruly Minds

Ironwood Yoga Studios is one-of-a-kind. When owner Leah Bosworth approached me to design the branding and website for her yoga studio, I was ecstatic!

Ironwood has an affinity for natural, raw materials such as wood, steel & stone which represent utility, practicality, endurance, energy, connection to earth, and imperfect beauty.

Ironwood is very nurturing, community-centred, and inclusive while being drawn to the grit, strength, diversity, intrigue, and excitement of New York city.

Branding was fun to say the least!

We worked tirelessly at crafting the brand message, look, and feel that was a true reflection of Ironwood Yoga Studios. That meant looking at the brand’s vibe, goals, strategy, and people from many different angles. For example, Leah sent me a playlist that she created for an Ironwood Yoga class. It was a perfect addition to the brand discovery process!

The result is a super unique brand with on-point visuals and an accessible, fully responsive, custom designed WordPress theme that integrates WooCommerce so that clients can sign up for memberships, access yoga classes on-the go, and purchase yoga gear and gift certificates.

Jamie Leigh branding and website design portfolio | online Yoga studio
Yoga studio branding and design portfolio
Yoga studio branding and design portfolio
Editable PDF design for yoga studio marketing materials
Yoga studio branding and web design portfolio

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