Gabriella Volpe

Project Deliverables:

  • Strategic Brand Discovery
  • Identity Design
  • Visual Brand Asset Design
  • Brand Guidelines Development
  • Website Design + Development
  • Lead Magnet Design
  • Email List Strategy + Design
  • Quality Assurance

Supporting Accessible Education for All

Gabriella is a home education expert and disability justice advocate who supports professional educators, caregivers, and families of disabled children.

When Gabriella contacted me we were in the first months of the global pandemic and she was getting a lot of new clients who were facing a new reality of lockdowns, quarantine, and life at home.

Gabriella, like everyone else, had to make quick shifts in her business to reflect the new realities of working 100% online, but was no longer able to edit and update her WordPress website due outdated plugin and theme incompatibilities.

We got to work right away, with a comprehensive brand discovery that not only identified possibilities for business growth but also produced gorgeous brand guidelines that will support the development and management of her website and brand as her business grows.

The result is a brand that represents who she is with clarity and warmth and a fully responsive, accessible, easy to update custom designed and developed WordPress website. I designed custom opt-in forms that segment Gabriella’s audience so that she sends the right message at the right time to the right people. I also integrated Gabriella’s website with her scheduling and billing software so that Gabriella’s client can easily book sessions online with her.

Brand style guide design for Gabriella Volpe
Gabriella Volpe testimonial for Jamie Leigh

“Working on something as hefty as a website feels very vulnerable for a small business owner. I experienced a sense of trust in our first meeting that carried through with the rest of the project.

I was looking to clean things up and make it simple to update so that I can continue with my work without having to fuss with my site on a daily basis. You helped me achieve this and so much more! The entire process wasn’t just about enhancing my website, but my entire business! I wasn’t expecting that kind of transformation.”

– Gabriella Volpe, B.Ed.GabriellaVolpe.com

Jamie Leigh website design and development portfolio

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