If you’re in the process of branding your business with a graphic designer, most likely one of your tasks is to create a private Pinterest board for the project. Far from being a frivolous, tangential step, the Pinterest board you create is actually super helpful to...
Custom Web Design vs. Generic Template: Which One is Right for You?
The good news is that there’s never been more options for creating a website for your business than there are today. The bad news? There’s never been more options for creating a website for your business than there are today. Options can bring...
Software and Systems for Virtual CEOs
You’re reading this blog post and a notification pops up that you’ve got a new message from a prospect interested in working with you. Do you stop reading and compose a reply from scratch, asking them additional questions that you need in order to make a decision to...
Branding Fundamentals: Consistency
Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about tactics when I’m...
Branding Fundamentals: Logos
Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about tactics when I’m...
Branding Fundamentals: Fonts
Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about...