If you’re in the process of branding your business with a graphic designer, most likely one of your tasks is to create a private Pinterest board for the project. Far from being a frivolous, tangential step, the Pinterest board you create is actually super helpful to...
The good news is that there’s never been more options for creating a website for your business than there are today. The bad news? There’s never been more options for creating a website for your business than there are today. Options can bring...
You’re reading this blog post and a notification pops up that you’ve got a new message from a prospect interested in working with you. Do you stop reading and compose a reply from scratch, asking them additional questions that you need in order to make a decision to...
Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about...
Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about...
The first time I had to give feedback for a creative project I commissioned, I was worried about hurting the creative’s feelings. Yup, that’s the truth. There was money on the table and deliverables that would not only represent but impact my brand, if done in the...