Enlightened Leadership Coaching

Susan Drumm is a CEO and Leadership Coach who has helped hundreds of leaders scale their companies by transforming how they lead through her leadership consulting company, Meritage Leadership.

When Susan contacted me she was ready to scale her coaching business to reach a new audience of younger visionaries. She was writing a book and starting a podcast to teach a wider audience how to enhance their personal and leadership effectiveness.

Susan wanted me to help create a new brand strategy, design new branding and a website that would stand out as well as connect back to her corporate brand, Meritage Leadership.

I developed a digital strategy to achieve these goals—starting with collaborative brand distillation and research workshops that accelerated the brand identity design process.

When we finished this brand design process, Susan had a whole new integrated logo suite for both her personal thought-leader brand and her new podcast.

I documented Susan’s brand design and strategy process in a 26 page brand style guide, complete with positioning statement, brand attributes, archetype, audience profiles, colours, typography, and more.

With brand strategy and print asset design in place, it was time to bring Susan’s brand to life online.

I emphasized Susan’s brand pillars in this design: growth, evolution, leadership, balance, vision. The website combines balanced colours from her design system with stunning portraits of her that illustrate her leadership.

I also developed a custom quiz lead magnet that also serves as an amuse-bouche to Susan’s upcoming book, The Leader’s Playlist.