Ever want to leverage the power of social media to grow your email list?
I use MailChimp, so I thought I’d show you how in this episode of my Weekly WordPress Wink!
How to add an email opt-in form for Facebook
1. Log in
Log in to both your Facebook and MailChimp accounts in different browser tabs (or windows, if that’s your thang):
https://www.facebook.com/ <- make sure that the profile you log in to has administrative access to the page you want to add the form to.
https://login.mailchimp.com/ <- Stay in this tab.
2. In MailChimp, select “Account Settings”
Once you have logged in to MailChimp, click on your account name to slide open an account-specific menu, then click “Account Settings”:
3. Select “Integrations”
From the accounts horizontal menu, select “Extras” and then “Integrations”:
4. Select and log in to Facebook with MailChimp
On this integrations page you’ll see a list of services that you can connect directly to from MailChimp. If you have already connected your Facebook account to your MailChimp account, the Facebook icon will be in colour. If not, the Facebook icon will be gray. To connect to your Facebook account, click “Log In” (if you are already logged in to Facebook – you did that in step one, right – this will be less painful 😉
If you are using Facebook as your business page, you’ll need to switch now to that personal account that has admin access to your page:
Click “Okay” three times to give MailChimp permission to access your Facebook account.
5. Choose your list
If you have more than one list, make sure you select the list that you want folks to opt-in to from your Facebook page.
6. Choose a theme
You can either choose the theme that you designed for this list (the correct answer) or choose a Facebook-esque theme. My opinion? Choose your theme because you want to reinforce YOUR branding on your Facebook page, not Mark Zuckerberg’s. He doesn’t need any more help 😉
7. Label your App Tab
This might seem trivial but since the new Facebook layout for Pages, what you name your app tab is even more prominent! Make this an appealing on-brand call-to-action.
8. Create a custom app icon
Switch back to your Facebook tab and select “More” -> “Manage Tabs”
Then click “Add/remove tabs”
Now click “Edit Settings” underneath the “MailChimp” app:
Next to “Custom Tab Image” click “Change”:
In the next page, hover over the default image and click “Edit” to change the image. You can upload a 111 x 74 pixel JPG, GIF, or PNG file that is less than 1Mb in size. Click “Choose File” and browse through your computer until you find your file and then click “Open”
Congratulations! You’ve now got your own custom branded MailChimp opt-in form on your Facebook page!
Enter your name and email below to instantly download the the full 14 page PDF tutorial:
Jamie, Thank you for sharing this! I love how you laid out the tutorial with screenshots and made it super-simple to follow. Here’s the finished product: http://www.facebook.com/christinegrahamlellis 🙂 Do you know how to add an image on the app page once someone clicks on it? I’ve seen it on other pages but mine just shows a plain sign-up form. Thanks!
I’m so glad you found this helpful! I checked out your facebook page, looks great!
To add an image on the opt-in page, you’ll need to edit your form in MailChimp. I’m working on a new post where I’ll show you how to do this, step-by-step. Look for it this Wednesday 🙂
Jamie, thank you. This was a great tutorial and I got it all set up! I did a test with my own email, but I didn’t get a confirmation of someone opting in and I’m not sure where the person’s email is captured once they opt in. Thanks in advance! Kerri
Glad you enjoyed the post! You can adjust your MailChimp notification settings by navigating to the specific list > List name and Campaign defaults > New subscriber notifications. Enter the email address that you’d like the notification email to be sent to. You can choose to be notified each time someone subscribes, or just once per day.
To see a list of folk’s who are on your list, navigate to Lists > select the list you’ve created your opt-in form for, and then you’ll see a list of subscribers.
Hope this helps + Happy List Building!!
Fantastic, thank you! It ended up showing up, but it did take a couple of days. Thanks so much for the reply… and info!
My pleasure!! Glad it all worked out for you 🙂
You are a god send. I have been trying to figure this out since forever. Thanks for sharing.
Sweet! So glad I could help you out, Barbara!!
Your instructions were spot on.! Easy to follow and I was successful. Thanks for sharing. 🙂
Awesome! Congrats on building an opt-in form on your Facebook page, Nancy!!
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