Software and Systems for Virtual CEOs

You’re reading this blog post and a notification pops up that you’ve got a new email from a prospect interested in hiring you. Do you stop reading and go into your email to compose a reply from scratch, asking them additional questions that you need in order to make a...
Branding Fundamentals: Consistency

Branding Fundamentals: Consistency

Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about tactics when I’m...
Branding Fundamentals: Logos

Branding Fundamentals: Logos

Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about tactics when I’m...