Susan Drumm

Project Deliverables:

  • Strategic Brand Discovery
  • Logo + Identity Design
  • Visual Brand Asset Design
  • Brand Style Guide
  • Website Design + Development
  • Podcast logo and collateral design
  • Custom quiz lead magnet development
  • SEO + Website Analytics

Enlightened Leadership Coaching

Susan Drumm is a CEO and Leadership Coach who has helped hundreds of leaders scale their companies by transforming how they lead through her leadership consulting company, Meritage Leadership.

When Susan contacted me she was ready to scale her coaching business to reach a new audience of younger visionaries. She was writing a book and starting a podcast to teach a wider audience how to enhance their personal and leadership effectiveness.

Susan wanted me to help create a new brand strategy, design new branding and a website that would stand out as well as connect back to her corporate brand, Meritage Leadership.

I developed a digital strategy to achieve these goals—starting with collaborative brand distillation and research workshops that accelerated the brand identity design process.

When we finished this brand design process, Susan had a whole new integrated logo suite for both her personal thought-leader brand and her new podcast.

I documented Susan’s brand design and strategy process in a 26 page brand style guide, complete with positioning statement, brand attributes, archetype, audience profiles, colours, typography, and more.

Branding and web design portfolio | Jamie Leigh

“Thanks so much Jamie – I think this looks excellent!

I love everything about my new branding and website, and can’t thank you enough! The additional resources you provided for my team are so helpful.”

–Susan Drumm, CEO and Leadership Coach,

Susan Drumm testimonial for Jamie Leigh
Non-profit Branding Identity Portfolio

With brand strategy and print asset design in place, it was time to bring Susan’s brand to life online.

I emphasized Susan’s brand pillars in this design: growth, evolution, leadership, balance, vision. The website combines balanced colours from her design system with stunning portraits of her that illustrate her leadership.

I also developed a custom quiz lead magnet that also serves as an amuse-bouche to Susan’s upcoming book, The Leader’s Playlist.

Branding and web design portfolio | Jamie Leigh
The result is a a fully flushed out brand strategy with a cohesive design system that is congruent across multiple channels.
non-profit brand asset and website design | Jamie Leigh Portfolio

Are you wearing a one-size-fits-all website and want more custom approach?

If you’re ready to ditch the generic templates and step into a brand strategy and website that’s as unique as you are, enter your name and email below to download my Getting Started Guide and learn more about my Signature Design Service: