- Strategic Brand Discovery
- Logo + Identity Design
- Visual Brand Asset Design
- Brand Style Guide
- Website Design + Development
- Online Donation Processing
- Filterable Partner Network Library development
- SEO + Website Analytics
A collaborative brand and website that increases mental wellness supports.
Mind Ally’s existing brand identity and website no longer supported their strategic priorities.
They told a story that wasn’t aligned with who the nonprofit was now or where they were headed.
I developed a digital strategy to architect a new home for Mind Ally—starting with collaborative brand distillation and research workshops that accelerated the brand identity design process.
“Thank you so much Jamie! You’re the best.
We love everything about our new branding and website, and can’t thank you enough! The additional resources you provided for us are so helpful.”
–Rafi Syed, Director of Marketing and Community Event Coordinator, Mind Ally
With brand strategy and website plan in place, it was time to bring Mind Ally’s brand to life online.
Emphasizing the optimism, vitality, dignity, and care that are cornerstones of Mind Ally’s brand identity, I designed a website that combines bright and contrasting colours from the nonprofit’s design system with authentic portraits that frame hopeful representations of life at every age—and, as a result, dismantle harmful stereotypes of mental illness.
The resulting brand strategy and website information architecture create an accessible, connected experience that makes it easy for Mind Ally’s key stakeholders to quickly learn about the organization’s mission, programs, strategic partners, and impact.
Mind Ally’s new website is the brand’s primary touch point, emotionally connecting their audiences to the issues and bringing the non profit’s vision, mission, and values to life.
Have a nonprofit dream or cause?
Want your digital strategy and design to rise to meet your desire to do good? Download my Getting Started Guide today to learn more about my Signature Design Service.