Mind Ally

Project Deliverables:

  • Strategic Brand Discovery
  • Logo + Identity Design
  • Visual Brand Asset Design
  • Brand Style Guide
  • Website Design + Development
  • Online Donation Processing
  • Filterable Partner Network Library development
  • SEO + Website Analytics

A collaborative brand and website that increases mental wellness supports.

Mind Ally is a mental illness, addictions and suicide prevention services nonprofit with mission and strategic plan focused on peer support.

Mind Ally’s existing brand identity and website no longer supported their strategic priorities.

They told a story that wasn’t aligned with who the nonprofit was now or where they were headed.

The non profit turned to me to focus its brand strategy, design new branding and a website to strengthen relationship between the nonprofit’s partner alliance network and clients

I developed a digital strategy to architect a new home for Mind Ally—starting with collaborative brand distillation and research workshops that accelerated the brand identity design process.


Nonprofit brand style guide design

“Thank you so much Jamie! You’re the best.

We love everything about our new branding and website, and can’t thank you enough! The additional resources you provided for us are so helpful.”

–Rafi Syed, Director of Marketing and Community Event Coordinator, Mind Ally

Rafi's testimonial for Jamie Leigh's design of the Mind Ally branding and website
Non-profit Branding Identity Portfolio

With brand strategy and website plan in place, it was time to bring Mind Ally’s brand to life online.

Emphasizing the optimism, vitality, dignity, and care that are cornerstones of Mind Ally’s brand identity, I designed a website that combines bright and contrasting colours from the nonprofit’s design system with authentic portraits that frame hopeful representations of life at every age—and, as a result, dismantle harmful stereotypes of mental illness. 

non-profit brand asset and website design | Jamie Leigh Portfolio

The resulting brand strategy and website information architecture create an accessible, connected experience that makes it easy for Mind Ally’s key stakeholders to quickly learn about the organization’s mission, programs, strategic partners, and impact.

Mind Ally’s new website is the brand’s primary touch point, emotionally connecting their audiences to the issues and bringing the non profit’s vision, mission, and values to life.

Non profit website design

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