Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about...
Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about...
The first time I had to give feedback for a creative project I commissioned, I was worried about hurting the creative’s feelings. Yup, that’s the truth. There was money on the table and deliverables that would not only represent but impact my brand, if done in the...
Your website will never be “done.” The feminist in me does not want to bring up housework, and yet it’s an apt simile so I’m just going to go there. Wouldn’t it be amazing if one’s house only needed cleaning like, once every five years? That’s so not the case. It’s...
The business of entrepreneurism is a lonely endeavour. You’re responsible for the incalculable big and small decisions that need to be made on the daily in order to keep things running. As much as you can hire the right people and find excellent support that makes you...