Branding Fundamentals: Fonts

Branding Fundamentals: Fonts

Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about tactics when I’m...
Branding Fundamentals: Colour

Branding Fundamentals: Colour

Branding is not just the work I do; it’s one of my obsessions. (Other obsessions include sequins, #vannin, and Back to the Future.) While there are certainly best practices for branding, I tend not to follow secret formulas or get uptight about tactics when I’m...
How to Give Feedback for Creative Projects

How to Give Feedback for Creative Projects

The first time I had to give feedback for a creative project I commissioned, I was worried about hurting the creative’s feelings. Yup, that’s the truth. There was money on the table and deliverables that would not only represent but impact my brand, if done in the...