To desire is to be human. There are commonalities between the things we wish for ourselves, our families and friends, and our communities. And yet there is also no one just like you. There is no one who has your exact, particular perspective on the world. The more you...
The Cost of Isolation in Business Ownership
It’s the thing that no guru talks about when they’re touting the benefits of location independent, being-your-own-boss, sticking it-to-the-Man freedom. It’s the secret that gets hidden behind Instagram photos and Facebook updates where everyone’s businesses appear so...
Project design inspiration
The reason I start with a mood board on any design project is to set the mood/feeling of the project. It is one of the first deliverables that will guide us creatively throughout the project. In each mood board I ;include visuals and key images that best convey...
A Different Way to Think About List Building
List building has been on my heart for a while. On my heart, not my mind. So much advice out there around building your email list feels like it’s all about cold hard numbers. Don’t get me wrong, I love digital strategy. But the bottom line is that your email list is...
Design Story: Subversive Illustrations for the Socially Conscious
Joni Taylor is an illustrator and artist who blends quirky art with socially conscious commentary. Joni‘s been a client of mine for years, and also happens to be my mother! So when she approached me about redesigning her website I was stoked. Since we created her...
Dreamy Summer
I love summer for the fruit, mostly, and also because I can sleep with the window open. In a dream world? Sitting poolside in Palm Springs, or the Maldives... coconut and pineapple... good books and magazines to get lost in for weeks. This mood board was inspired by...