Summer Pink

Summer Pink

And now for something completely different: pink. Pink is traditionally associated (in North America) with a certain Hallmark holiday. In the 1940s pink became a gender signifier for certain infants. Psychologically, I believe pink can be so much more. Choose pink in...
Channel Your Inner Nancy Drew

Channel Your Inner Nancy Drew

When you know you need to hire someone for a skill that you don’t posses in order to make a business goal happen, it can be a perplexing process! Whether it’s for a one-time contract project or a long-term partnership, it can feel like you’re in a detective role,...
G is for gold + green

G is for gold + green

There is something so elegant, reserved, and mysterious about the combination of gold + green. I’m in love with this dreamy combo of colours. In this mood board I intentionally chose images that had a minimalist quality to them; I feel it adds to the...
The Cost of Isolation in Business Ownership

The Cost of Isolation in Business Ownership

It’s the thing that no guru talks about when they’re touting the benefits of location independent, being-your-own-boss, sticking it-to-the-Man freedom. It’s the secret that gets hidden behind Instagram photos and Facebook updates where everyone’s businesses appear so...