Let’s talk expenses. We all know about those normal business operating expenses: your website hosting, software like Microsoft Office, and online marketing tools like MailChimp. Contractors or employees all add to your business expenses, too - which is a good thing....
How a Photographer Got Clarity and Balance
Do you feel like you’re in a rut with your business, that it doesn’t support the life you want to live, or that you just want more time to pursue a new interest? Then this digital strategy story is for you. Bethany Schiedel (who also happens to be my sister!) has...
You Are the Secret Formula You’ve Been Looking For
You’re an ambitious, results-oriented woman who has so much to offer the world with your business. In fact, the sum total of all your experience, both from operating your business and from your life before and outside of your business, is what makes you, well, YOU....
How I Changed My Thinking About Creativity
I used to think my creativity was precious. I used to think my creativity needed space, endless space, in the form of time. I used to think my creativity could be activated under a very precise set of rituals (light the candle, wear the scarf, sit at that desk. in...
Three Examples of Healthy Business Models
If you’re a digital entrepreneur who has heard the term “business model” and secretly don’t know what that it refers to, you’re not alone. Most of us are experts at our craft, but not necessarily business. Allow me to shed some light on this topic (and save you the...
The Truth About Your Website
As someone who designs websites for a living, there’s a pervasive mindset I see in the online business world. It’s this idea that your website automatically markets your business. If you secretly believe that your website is a virtual shingle that you’ve hung, and...