Raise your hand if you suffer from shiny-object syndrome. If your hand is raised right now (ignore the side eye you’re getting from the guy in the coffee shop where you’re working), you’re not alone. My hand is raised right next to you sister! There are SO MANY new...
Moody Monday | Inspired winter
Lately I've been inspired by the comforts of winter. Staying in. Rain on dark windows, lights, contrast... music + pints... cozy blankets, art projects... There is something about the dark days of winter being a great percolator for ideas... oh yeah, and cherry...
Why Ideal Customer Avatars Aren’t Serving You (and a Cool Alternative)
If you’ve been around the online entrepreneurial world for any length of time, you’ve probably come across the infamous Ideal Customer Avatar exercise. I get why this exercise continues to be so popular among the online marketing set. But to me, it falls short because...
Moody Monday | January Grey
It is cold and grey outside. In Vancouver, we've got at least 4 more months of rain to look forward to, but I'm trying to focus on the few short weeks until we see cherry blossoms! And even though it's super grey outside, that doesn't mean we all can't be...
5 things I wish I’d known 5 years ago
As I prepare to recycle another calendar and dive head-first into a new year, I like to reflect on the past year, what my goals where, if I met or exceeded them, if I enjoyed meeting/exceeding them, and how I've felt in the process. Most of you know that it's been a...
2016 | Shine
Resolutions. They are a loaded topic, eh? We all wanna have big goals, yet not set ourselves up for failure. Sometimes it feels like resolutions are made to be broken, right? There is all this pressure to make a huge shift and if that shift doesn't happen,...