As someone who designs websites for a living, there’s a pervasive mindset I see in the online business world. It’s this idea that your website automatically markets your business. If you secretly believe that your website is a virtual shingle that you’ve hung, and...
You started out the way many people do when they transition from full-time employment to working independently—by offering the skill you used to provide for "The Man" in a one-to-one service. You’ve been doing it that way from the beginning, though if you’re honest...
Comparison-itis, n. An infectious mindset that comes on when we don’t feel strong in ourselves and our offerings; leads to duplicating other people’s shit. Do you have any idea how amazing you are? This is not me being sarcastic or filling in the role of your...
Raise your hand if you suffer from shiny-object syndrome. If your hand is raised right now (ignore the side eye you’re getting from the guy in the coffee shop where you’re working), you’re not alone. My hand is raised right next to you sister! There are SO MANY new...
If you’ve been around the online entrepreneurial world for any length of time, you’ve probably come across the infamous Ideal Customer Avatar exercise. I get why this exercise continues to be so popular among the online marketing set. But to me, it falls short because...
As I prepare to recycle another calendar and dive head-first into a new year, I like to reflect on the past year, what my goals where, if I met or exceeded them, if I enjoyed meeting/exceeding them, and how I've felt in the process. Most of you know that it's been a...